Essay on Shakespeare’s Sonnet 73 -- Sonnet essays

Translation of Shakespeare’s Sonnet 73   Poem 73 is a contemplation on mortality, but then it tends to be deciphered in various manners. The principal such understanding is that the creator of the sonnet is addressing another person about his own demise that will definitely come later on. This understanding has the sonnet concentrated on the creator, and his concentration and worry over himself. This causes him to appear to be egotistical, on the grounds that we are for the most part going to bite the dust at some point or another, and it doesn't do any great to harp on or whine about it. The main utilize that this understanding truly has is to summon feel sorry for in the creator, or the speaker of the Sonnet.   That is the reason it was this understanding of Sonnet 73 that was utilized in a 1996 creation of Shakespeare's The Tempest by the Indiana Repertory Theater. The executive subbed five or six Sonnets for the pomp scene where Prospero brings island spirits to perform for Ferdinand and Miranda, the last Sonnet in this replacement being #73. Prospero has a plot against his life, and this Sonnet assists with helping him to remember this, and furthermore to remind his little girl Miranda that soon her dad will be no more. Prospero utilizes the last couplet of the Sonnet coordinated to Miranda as This thou perceivest, which makes thy love increasingly solid. This line could likewise be the creator talking as an outsider looking in, and he is alluding to himself as thou.   It is additionally deciphered as another two individuals bantering in these last lines by The Francis Bacon Society, they accept that Bacon was the person who composed this Sonnet. Here Bacon is pondering getting old and like a nightfall blurring ceaselessly and passing like evening fixing everything up. That the fire of his childhood resembles cinders on a fire terminating as on a passing be... ...g? Or for what reason doesn't the activity of leaving have as its subject the I, the writer, who in death would desert his inspector?. . .   On the off chance that we read the last line with a weight on thou, as indicated by the meter, at that point the syntax and the significance become predictable, and the perusing of the Sonnet demands the move in center from the speaker's life (and inevitable passing), to the recipient's unavoidable loss of youth.   These are two or three distinct ways that Sonnet 73 can be deciphered. It just demonstrates that there are never any clear answers about things that have a place with the classification of workmanship, and particularly everything concerning crafted by William Shakespeare. There will consistently be thoughts and hypotheses that will negate one another, and that is actually the main thing that can be excepted as a steady when managing in undertakings, for example, this one.  

Marketing Research Essay Example for Free

Promoting Research Essay 1. Clarify the distinction between testing for noteworthy contrasts and testing for affiliation. On the off chance that a relationship present between two factors, it is imperative to know thw course, the heading of a relationship can be either positive or negative. A comprehension of the quality of affiliation likewise is significant. Analysts by and large sort the stenght os relationship as no relationship, feeble relationship, moderate relationship, or solid relationship. In the event that a predictable and efficient relationship is absent, at that point there is no relationship. 2. Clarify the distinction among affiliation and causation. It depends on the off chance that we have a direct relationship, which implies the quality and nature of the connection between them continues as before over the scope of the two factors, and can be best depicted utilizing a straight line; or a curvilinear relationship, which implies the quality and additionally heading of the relationship changes over the scope of the two factors. 3. What is covariation? How can it contrast from connection? Covariation is the measure of progress in one variable that is reliably identified with the adjustment in another variable of intrigue. 4. What are the contrasts among univariate and bivariate measurable procedures? Univariate centers around one variable, and bivariate spotlights on 2 5. What is relapse examination? When might you use it? Factual method that breaks down the direct connection between two factors by assessing coefficients for a condition for a straight line. One variable is assigned as reliant variable and the other is called an autonomous or indicator variable. 6. What is the fundamental issue brought about by high multicollinearity among the free factors in a different relapse condition? A circumstance wherein a few free factors are exceptionally connected with one another. This trademark can bring about trouble in evaluating isolated or free relapse coefficients for the related factors.

What MIT Is Like for Non-Technology Majors

What MIT Is Like for Non-Technology Majors Since its founding in 1861, MIT has been a special place for Technology01 In fact, MIT in the early twentieth century was often referred to as simply Technology. to flourish. However, not everyone at MIT cares that much about Technology. Some people here are interested all kinds of different fields, from anime to manga. What is there to study here that isnt Technology? It turns out, due to a fatal loophole in the founding charter, that you can actually study anything here as long as it does not disrupt this Massachusetts Institutes acronymal third letter! At MIT, you get to choose your own T. Most students here follow the path of least resistance and attend the Massachusetts Institute of Technology, the most normal and infamous school under the MIT umbrella. Thats fine and all. They get grant money and news coverage and accepted into top-ranked Ph.D. programs, but who needs that. The cooler, non-Technology students here get the freedom of learning about cutting-edge science from the leading educators in our chosen fields for the low, low price of the same amount that MITechnology students pay for their degrees. Some of these interesting educational paths include: The Massachusetts Institute of Tarantella: A lively course of study in performance. Vivace! The Massachusetts Institute of Tardigrades: Water bears. The Massachusetts Institute of Tautology: Currently, there are either no students studying this or at least one. The Massachusetts Institute of Tea: This one is split between people who study hot leaf water and people who study problematic behavior on Twitter. The Massachusetts Institute of Technicalities: Law school. The Massachusetts Institute of Teenagers: A new pilot program for teens who want to get into MIT right after middle school. The Massachusetts Institute of Telemarketing: Apply to be a Tech Caller! The Massachusetts Institute of Tex-Mex: Wayyy better than Annas. The Massachusetts Institute of Time: They maintain the Master Clock. The Massachusetts Institute of Tolkein: Study abroad in Middle-earth. The Massachusetts Institute of Tomorrow: They help come up with advertising campaigns for For-Profit Universities. The Massachusetts Institute of Tribology: I dont know much about this one, but I hear the capstone course 2.361 is famous for being an all-around good time. The Massachusetts Institute of Trichology: Free lint-rollers in their lounge. The Massachusetts Institute of Trolling: I might minor in this department, but Im not sure which of the classes I should take. The Massachusetts Institute of Tufts: Satellite campus. The Massachusetts Institute of Twiggy: Known for their instrumental role in popularizing the Mod look. The Massachusetts Intsitute of Typos: Copy-editing school. As someone who is not that interested in Technology at all, I found MITs sanctity of acronym principle to be relieving back when I had to declare a major. After exploring all of the departments, I was excited to become a part of the Massachusetts Institute of Taxidermys Class of 2020! So far I have not taxidermied anything big, since they save the harder subjects for the senior-year projects when we get to use real nude models. I have, however, practiced my taxidermy on several plants and small amphibians, like the ones below. I really like how much expression and liveliness I can impart in something that is dead. Really makes me feel all warm and fuzzy inside. Thanks MIT! Post Tagged #April Fools In fact, MIT in the early twentieth century was often referred to as simply 'Technology.' back to text ?

Equilibrium Constant - Chemistry Definitions

The equilibrium constant is the ratio of the equilibrium concentrations of the products raised to the power of their stoichiometric coefficients to the equilibrium concentrations of the reactants raised to the power of their stoichiometric coefficients.For a reversible reaction:aA bB → cC dDThe equilibrium constant, K, is equal to:K [C]c ·[D]d/[A]a ·[B]bwhere[A] equilibrium concentration of A[B] equilibrium concentration of B[C] equilibrium concentration of C[D] equilibrium concentration of D There are several different types of equilibrium constants. These including binding constants, association constants, dissocation constants, stability constants, and formation constants. Factors that may affect the equilibrium constant include temperature, ionic strength, and choice of solvent. Source Denbigh, K. (1981). Chapter 4. The Principles of Chemical Equilibrium (4th ed.). Cambridge: Cambridge University Press. ISBN 978-0-521-28150-8.

Animal Culture And Its Effects On Human Culture - 1777 Words

Animal culture is studied through comparative studies between populations and locations, field observations, and laboratory experiments. It is important to be critical in evaluating the results of these studies because behaviors in artificial situations or captivity will be different than in the wild. Animals are likely to act differently when they are not in their natural environment. Behaviors will vary and the long lasting effects of the behaviors may not be visible (Lalaland, 2003). Evidence of non-human culture has been found in animals such as songbirds, whales, dolphins, primates, and ants. Non-human behaviors are seen as encompassing culture if they â€Å"meet certain conditions: the behavior must be practiced by multiple members of†¦show more content†¦Another important aspect about the cultural evidence is it was first observed in 1952 and eight generations later, in 2008, was still being observed in the wild monkeys. The monkeys on this island ‘develop beh avioral differences as a result of social learning rather than genetic variation’ (Matsuzawa, 2008: R588). The next study regarding primates was seen in 2010 while observing wild chimpanzees in Uganda, with cultural differences between two populations in different areas. The chimpanzees displayed different ways of utilizing tools around them to retrieve honey within the fallen logs around them. The Kibale Forest chimps used sticks while the Budongo Forest chimps utilized leaves sponges that were made from chewed leaves. To study the differences, researchers provided the monkeys with a task to retrieve honey out of an apparatus. Each group resorted to behaviors that they had been familiar with in the beginning, those from Kibale using sticks and Budongo resorting to leave sponges (Cell Press, 2010). Klause Zuberhuler (Cell Press, 2010) from the University of St. Andrews in Scotland noted that the reason for the differences in tools ‘was that chimpanzees resorted to pre existing cultural knowledge in trying to solve the novel task’ and that ‘culture helped them in dealing with this novel problem.’ The behaviors were specific to each population that they developed through socialShow MoreRelatedHumans’ Moral Obligation to Preserve Endangered Species1508 Words   |  7 PagesHumans’ Moral Obligation to Preserve Endangered Species Many species that exists today are becoming endangered to extinction. In the past era where humans did not exist, extinction occurred due to natural causes. On this present time however, extinction of species are threatened by humans’ existence. Humans are the only moral agent; in which, it has the intellectual capacity that animals and plants do not have. Thus, humans are powerful and dominate over any species. Many practices that humansRead MoreEcological Anthropology And Cultural Ecologist799 Words   |  4 PagesEcological Anthropology is the study of how humans cope with problems in their environment such as survival, reproduction, development, longevity or spatial positions of people (Moran, 2008). Ecological Anthropologist and Cultural Ecologist do not ascribe to environmental determinism instead they view the relationship between humans and the environment as more possibilistic, explaining that the â€Å"process† may result in alternative behaviors (Reitz and Wing, 2008; 14). The Historical Ecological perspectiveRead MoreCosmetic History And Facts About The Cosmetic Industry1731 Words   |  7 PagesThe cosmetic industry has become such an integral part of the human culture that it often goes on without notice. In the vast and various cultures across our planet cosmetics are used for multitudes of reasons from religious expression, camouflage for soldiers in combat, Hollywood sets, to getting ready for a date. In our culture the use of makeup is almost a rite of passage into young adulthood for young girls and their mothers. The one question that almost no one ask when they open the make-upRead MoreIs Art Important For Human Evolution?901 Words   |  4 PagesArt is crucial to human evolution because it is both a medium of expression that allows humans to evolve and is also key evidence of human evolution. The development and evolution of the human conscious has a direct correlation to the art created from each time period and has allowed researchers to interpret it, using it as a gateway into early human life. Art acts as a window into the minds and lifestyles of our ancestors. It has influenced the development, evolution, and the process of naturalRead MoreMusic Is a Unique Expression of the Human Condition1750 Words   |  7 PagesMusic is a unique expression of the human condition Music is an extremely important part of human life and has been part of human life for thousands of years. Music can be linked with many different art forms such as art and language; these too are distinct expressions of humans. This particular expression has survived and outlived ancient languages and could possibly be older than any form of language we know. It also serves the same purpose as language, to convey meaning. Music is a way of bringingRead MoreEssay on Animal Rights1148 Words   |  5 Pagesthere has a been an on going heated debate on whether experiments on animals for the benefit of medical and scientific research is ethical. Whether it is or isnt, most people believe that some form of cost-benefit test should be performed to determine if the action is right. The costs include: animal pain, distress and death where the benefits include the collection of new knowledge or the development of new medical therapies for humans. Looking into these different aspects of the experimentation, thereRead MoreAnimal Imagery In Fairy Tales1478 Words   |  6 Pages Historiographical Essay Over time, historians have interpreted the use of animal imagery in western folk and fairy tales as a means for providing entertainment and moral lessons to western society. However, many historians have different ideas about how animal imagery and stereotypes actually affect a society besides keeping away from wolves and bears and such. Dr. Jack Zipes, a professor of German and comparative literature, promotes in his paper, What Makes a Repulsive Frog So Appealing:Read MoreIs Animal Testing Bad or Good? 1196 Words   |  5 Pagessafe for human use. How? Animal testing. Since nearly 500 BC, research and testing on living animals for human purpose has introduced hundreds of new medicinal and cosmetic advances for the human race. While some may see the advantages, others see the concept as just completely inhumane and unnecessary. Why is there such a big divide? The reason, simply, is because of the lack of education on the issue. Being one of the most controversial issues in America today, many people believe animal testingRead MoreOur Physical And Ecological Environment That Shapes Our Society And Culture1184 Words   |  5 PagesIn this paper, I will argue between our physical and ecological environment that shapes our society and culture. First of all, we already have a firm scientific basis by which to assess the effect it has on the development of biology. For example, Darwinian science makes it clear that environment provides the driving force over long periods of time, longer than recorded of human cultural history. Darwin’s legendary Galapagos finches, with their beaks each adapted to the differing food sources onRead MoreHuman Primates, Humans, And Humans1679 Words   |  7 PagesHumans evolve from apelike ancestors approximately five million years ago. Most closely related to us are our non-human primates such as African great apes, chimpanzees and gorillas. Scientific studies reveal that more similar traits are being share by human and our non-human primates compared to other animals. As human evolve from our apelike ancestors, changes in our DNA differentiate ourselves from our non-human primate. Even though we evolve from our non-human ancestors and share similar anatomical

Advancing Technology Free Essays

Maintaining the Role of Technology Technology has been and will forever be advancing. It plays an important role in everyone’s life, and can be found anywhere. Whether it’s a six year old child playing with an IPhone, or an 80 year old lady reading a book on her kindle. We will write a custom essay sample on Advancing Technology or any similar topic only for you Order Now There is Just no hiding from it. But with the advancement of technology, is society advancing with it, or Just becoming robots? To succeed in not being taken over by technology people must be true to themselves, set limits, and detach from it. Now a days, almost everyone has some sort of social media network. It could be a Twitter, Facebook, Instagram, etc. That is what makes the internet such a dangerous place. While on the computer anyone could put anything as themself. They could make fake profiles or give false information about themselves, and the only person who would know is them. Someone could be talking to who they believe is a cute 20 year old girl, who they want to meet up with and date, but in reality it could be a 30 year old trucker playing a Joke. It is easy for people to hide behind a computer screen and that is why they do it so often. A prime example of this can be found from the T. V show â€Å"Catfish. What happens in the show is, two people end up talking to each other nline; they start talking for a while, and then they fall in love without ever seeing each other. Then the hosts of the show go to one of the people and help them meet the â€Å"love of their life. † But out of the 24 aired episodes, only two people have actually been who they really said they w ere. But there are many more people who aren’t being who they really say they are. So while using technology people should be who they really are, and Just because they can hide behind a computer screen, they should still be true to themselves. Hiding from technology is not an easy task. Some people actually need technology or important things, so they can’t Just throw it away. So instead of shutting out technology completely, people should Just set limits for themselves. The limit is up to them; either hardly using technology and Just going outside and enjoying the great outdoors, or cutting back to a certain amount of hours they use it. When setting these limits, take into account the time that you really need it. For instance, for work, checking important e-mails, or even school. People should cut back and use it when they actually need to, instead of using it all of the time when they have nothing better to do. Using technology for entertainment is alright, Just try to cut back and set limits so that it isn’t over used. Just because someone doesn’t check their Facebook every minute, or stare at their phone while their Twitter news feed goes crazy doesn’t leave you out of the loop. And that is the key to not being taken over. A big problem that people get is that they feel that they must constantly check their things so they don’t miss something important. The problem is that they are missing out on what is happening right now and not focusing on the current. They could be driving and get an urge that they’ll miss a party invite, so they must check. Or if they are at a family get together and they are bored, they will Just go on Facebook and think that, that is a better way to spend their time, but they actually shouldn’t be using their phone, and instead making the best of should detach from technology and the virtual world. No matter the age, no matter the gender, everyone uses technology. It helps people get through their everyday lives. It could be used for business or Just entertainment, but no matter what the reason is people should always look out to not be used by technology. To do so they should remember to be true to themselves, set limits, and to detach from technology. How to cite Advancing Technology, Papers

Marketing Strategy and Concepts Applied to Waitrose Sample Solution

Questions: 1. Methods for maintaining and developing brand image for new products, marketing principles? 2. Value change concept for product promotion? 3. Marketing research for launch of new product? 4. Plan for diversify the product range? Answers: Introduction New product launch and the strategies followed for implementing essential changes has to be planned by the management. Launching new products in the market is an expensive task, and thus marketing research needs to be done in the right manner. The process followed for increasing the sales has to be analysed and related to the objectives of the company. Strategic change sand implementation of the corrective steps has to be evaluated before introducing the plan for new product launch. Expectations and preferences of the clients have to be evaluated as this helps in introducing the changes that will benefit the company (Gil et al., 2007). 1. Methods for maintaining and developing brand image for new products, marketing principles Waitrose is a recipe Indian meals service provider that supplies readymade meals to the clients. The company proposed to collaborate with Noon Products and both would together sell readymade food products to the customers. Waitrose was aware about the increasing demand for readymade food, which is meant to save time and efforts for the clients. Quality was one of the prime requirements that were carefully handled by the company for improving the brand image. The motive of the company was to sell top quality food products to the clients at acceptable price rage. Customers preferences were handled by introducing the concept of fit for purpose food products. Both the companies worked towards improving the quality standards for the food products, which was essential for creating brand image (Hawabhay et al., 2009). New products Partnered companies had proposed to launch new products with improved qualities for the clients. Noon products had submitted a range of different products that would attract Waitrose buyers. Quality and services were analysed by the company, as this was meant to attract the potential buyers. The products were refined, until the buyers were completely satisfied with the quality and taste of the products (Jones, 2010). Brand image management requires coordination of the communication process directly with sales inducing methods. Brand concept management requires planning, control, and implementation of the products after analysing the life of the brand. Successful branding process adds value to the reputation and sales value for the company. Both the companies are aware of the uniqueness of the brand value and image for the products sold to the clients (Gatignon Xuereb, 2007). The name and symbol of the products identify the quality of the services offered to the clients. These acts as a distinguishing characteristic that helps in create positive aspect about the products in the minds of the customers. Strong brand and its maintenance process helps in retaining the customers and improving sales (Frei Shaver, 2002). Brand identity is useful in marketing the services and products sold by the company to the clients. Promotional expenses for attracting the clients are usually high and in some cases unaffordable. Through brand management system, the expenses can be controlled by the management. Branding helps the company to capture a share in the market, which helps the buyers to differentiate the quality and product from the competitors. The objective of the company to increase the brand image is to improve the willingness of the customers to buy the products along with the premium amount (Hendrick Hendrick, 2006). Vision and image approach Brand positioning is associated with the strategic objectives created by the top management of the company. The management of Noon Products and Waitrose intends to launch new product range that would handle the requirements of the clients (Goodwin et al., 2002). The vision, culture and image about the company and the brand name have to be highlighted in this process. 1. Vision - The vision of the company is to launch wide range of products that would cater the requirements of the clients. Quality, price, and services are some of the basic factors that are concentrated by the management. Improved quality for the products and features would provide improved benefits to the company and the clients (Broyles et al., 2009). 2. Culture The culture of the company is to research of different types of products which can be sold to the clients. Product quality and tastes are redefined as per the requirements of the customers (Christensen Askegaard, 2001). 3. Image The image is attempted to be created positively by increasing the range and taste for the products sold to the clients. After analysing the preferences of the customers, the company has proposed to introduce different products that will increase the sales and goodwill for the management (Carroll Ahuvia, 2006). The above mentioned three factors have to be planned and aligned in an effective manner. This helps in maintaining the brand image, and promoting the services to the clients. Strategic value for the company can be increased by adopting the process of improved core values (Chung Tsai, 2007). Different factors that affects the decision making process for the products and services are analysed in this process. Quality of internal and external communication process within the company is developed. Factors considered while analysing the challenges involved with the process are Analysing the need to develop and implement new range of products (Davies Chun, 2002). Quality check and analysis method that would be followed for introducing new products for the clients Adopting an effective strategy that will help in approaching clients and improving the sales (Esch et al., 2006). Marketing principles Through marketing principles, the management of the company can work towards developing and implementing effective strategies for brand maintenance. Strategy includes building marketing activities, which analyse the requirements of the clients and handling the requirements in the right manner. The company proposed to launch new products and services that would be useful in increasing sales (Davies et al., 2010). Product differentiation was the quality, price, and the availability of wide range of products for the buyers. The market targeted by the company was to promote English and India readymade foods to the customers (Eisenhardt and Tabrizi, 2007). Integrated common approach An integrated-common approach can be created by the marketing team for building and brand management system. The tasks expected to be performed by the members has to be associated with the corporate goals of the company. Necessary product related information is shared with the members and stakeholders who are an integral part of the core value analysis system. The proposed values like promoting the services, analysing the price, approaching clients and others has to be frequently controlled, maintained, and monitored (Cooper and Kleinschmidt, 2007). New product development The best method for improving the brand image for the company is by developing new products for the clients. Different stages and activities involved in the new product development are evaluated, to find the challenges involved with the process. The overlapping nature for the activities involved in the marketing and branding process are analysed. The network interactions and external factors involved with the process are evaluated by the management (Einwiller Will, 2002). Quality for the products and services are improved by producing the goods from reliable suppliers. The proposed recipe is redefined until majority of the clients are satisfied with the quality of the services. Brand development process needs to be implemented in a structured manner, as the management can easily overpower the challenges involved with the process (Clark Wheelwright, 2005). Assessment of brand strategy Analysing the relevance of brand strategy enables the management to approach clients and increase sales. Brand awareness is associated with the process followed for analysing the preferences and views about the customers for the products and services. Through demographic analysis the management can analyse the knowledge about the products gathered by the clients (Ahuvia, 2005). The regions selected by the company for promoting English meals in the country are Goa, Hyderabad, Punjab, and Madras. Brand equity is another method for evaluating and marinating the value of brand. Product awareness is created by adopting different forms of promotional activities like SEO, online promotions, and others. These steps are followed for increasing the knowledge about the products with the clients. Differentiating features about the products and services are created and implemented by the management for approaching and convincing the customers about the products and services sold to the clients (Brakus et al., 2009). By increasing the quality of the products and services, the company proposes to increase positive relationship with the customers. This is associated with building trust in the minds of the customers for the brand and the products sold by the company (Babin et al., 2003). The targeted market for launching the products is Goa, Hyderabad, Punjab, and Madras. 2. Value change concept for product promotion Brand positioning enables the management of the company to retain larger share of market in the industry. Waitrose specialises in the manufacture and sales of quality and reasonably priced eatable products to the clients. Through brand positioning, the management attempts to create brand awareness for the products that is sold to the clients. Brand positioning is possible by analysing the expectations of the clients and handling the preferences in the right manner. Factors impacting the competition level for the products in the market, along with the challenges enable the management to develop an effective strategy for increasing sales for the products and services (Albert et al., 2008). Competitive level can be analysed and different factors that could attract the clients towards the products and services sold to the clients are evaluated. Such factors help the management to gain competitive advantage, which is one of the core requirements for the successful business conduct. Waitrose has proposed to introduce recipe Indian means that would be available for the customers. Through the Porters five force analysis, the management intends to analyse the challenges that exists in the product development and maintaining brand image for the clients and the company. The tool helps in developing and implementing the competitive power that could positively influence the business performance (Bansal et al., 2004). Five important factors that are analysed for developing plans for product improvement are mentioned below Supplier power Noon products and Waitrose together has proposed to launch new product range for the clients. Waitrose basically concentrate on the product development and analyse quality for the services that is rendered to the customers. Noon and Waitrose has a list of suppliers who can supply the required raw materials and products to the clients in the country. The selection criteria followed by the management to streamline the suppliers are the price, quality, and time for the product deliverance. Noon products ensure to analyse the ingredients used for the manufacture of the products and services. Ingredients are procured from the suppliers in the right process, price, and time (Chen et al., 2008). Product specification and quality check helps the management to analyse the quality requirements for the company. Suppliers for the company are driven up by various forces like the price and quality. Through the technical supplier code, the company develop uniqueness for the products and services procured from the clients. Suppliers are listed down on the basis of the quality for the services rendered to the company. This acts as the controlling process for the companies (Langerak et al., 2004). Buyer power Buyer power is one of the strongest points that help the company to design and implement new process and methods for increasing sales. New products along with the regulations have been introduced by the company. Price regulation along with the quality check is some of the features through which the client would be attracted towards the products sold by the company. Noor products have provided a wide of the products that is expected to attract the clients. Quality check process helps in evaluating the preferences of the clients. Product launch and development is meant to analyse the preferences of the groups of customers (Kim et al., 2003). In order to improve the quality of food materials sold to the clients, the key areas that needs to be worked upon by the company is highlighted. The products sold to the customers undergo through raw material tests, recipe formulation, and samples for preparing the recipe. Strategic changes for developing the quality of the products include refining the quality of the recipes until the buyers are satisfied with the quality, value, and price of the products (Kowalczyk Pawlish, 2002). Competitive rivalry An increase in the sales is possible by analysing the rival offers for the products and services offered by the company. Customer service quality for the products is improved by improving the quality of the services and packaging of the materials that is being offered to the clients. The designs are selected for retaining the quality and attracting the customers attention towards the products and services (Koak et al., 2007). Competitive rivalry is improved by providing more information about the products that is being sold to the clients. In this process, the details about the products are provided to the clients who encourage the members to buy the products sold by the company. Majority of the information about the products are provided to the clients in an organized manner. The supplier specification is included while sharing the details about the products with the client. Preferences of the customers in terms of products and services are analysed as it helps in increasing the sales (Pappu Quester, 2006). Threat of substitute The demand for Indian recipe food products is quite high. Customers dont have to spend time in cooking the food of their choice. This has encouraged the management to adopt and implement an effective method that would attract the clients and increase sales for the products and service. Food products are basically designed and cooked as per the preferences of the customers. Preferences of the customers are analysed based on the food eating habit. This has helped the management to develop new products that would cater the needs of the clients (Morsing, 2006). Changes in the product viability has been introduced by the management range of products has been designed to overcome the threat associated with substitution of products intended to be sold to the clients. Taste, price and variety of the products are some of the features that are assumed to attract the clients. The company concentrate on such factors as this will help in approaching the buyers and retaining the clients (Phau Lo, 2004). Threat of new entry The competition level in the food industry has tremendously increased. This has increased the threat of new entry for the company. The management of the company concentrate on analysing the ability of the people Threat of new entry into the industry is minimised by the company by introducing new products that would excite the clients. The threat of new product is designed and implemented by developing and implementing product concept system (Moore Reid, 2008). Products are developed and sold to the clients after evaluating the development brief. Improved technology is adopted and implemented by the management to attract the clients. Barriers to the entries in terms of customer preferences are analysed to overcome the challenges that impacts the sales. Safety measures and quality standards are followed by the management to improve the value of the products that are sold to the clients. Product distribution method enables the management to introduce newer methods for manufacturing and selling the products to the clients (Podsakoff et al., 2008). 3. Marketing research for launch of new product New product development plan is essential for the progress of the company. Companies research to introduce new products to retain the customers and improve the sales for the products. Through research and developmental process, the management design strategies for improving the existing products or lunching new products for the clients. Clients prefer newness in the products, which is one of the positive aspects for increasing sales for the company. It is essential to design and implement improved marketing strategies that would help in achieving the desired target. With the help of target market, it is possible for the company to target marketing efforts and sales for the products (Nysveen et al., 2005). Process for new product development is expensive, and it is a time consuming process. Through this process, the management aims to develop and overpower the compete edge that exists in the industry. The research task for marketing for new products includes exploring new marketing opportunities that is necessary for the growth of the company. Customer demand can be easily handled by the company but implementing changes with the range of products that is sold to the customers. The process includes analysing challenges associated with market development, positing of the products in the market, analysing the supply development, and product launch. These are considered to be some of the important and essential business growth objectives (Singh, 2008). As per Ramaseshan, et al., 2002, the marketing research for product development evaluates the supportiveness for the organizational changes that can be used for determining the plan for market orientation. The variance factors like competition, price, and customer expectations are analysed to evaluate the challenges involved with the process of product development. Cultural context for the test for the requirements of the new product is made to analyse the expectations and preferences of the customers. This helps in increasing the performance of the new product that is being proposed to be offered to the clients by the company (Schultz de Chernatony, 2002). Marketing strategy for communicating about the new products and services are some of the important tools that help in determining the success of the product. It is necessary to adopt and implement effective strategy that enables in improving the promotional activities for the company. Marketing strategies are quite critical for implementing changes in the product launch for the customers. Through marketing policy and principles it is possible by the management to implement changes that would attract the customers for buying the new products sold by the company (Taylor et al., 2004). The performance of the new products has to be analysed and implemented in the right manner. Marketing analysis helps the company to determine the requirements of the clients, which is one of the most important factors that is required for increasing the sales for the products and services offered by the company to the clients. Through market research it is possible for the companies to collect information about the clients expectations and preferences. Such details enable the management to upgrade the product value and increase the performance for the products and services. Market information is collected from different reliable sources. The information basically concentrates on developing new and improved strategies that will help in increasing the client database essential for improving the business performance (Stuart, 2002). While drafting policies for increasing the customer value, the internal environment and external environment is analysed. This helps in implementing the development plan that is necessary for achieving the business goals. Changing market trends has to be checked as it helps in analysing the challenges involved with the process associated with the product growth and development. Noor products and Waitrose analysed the expectations of customers for quick food, which required less time to cook or eat. This was one of the reasons the management proposed to introduce new products through which the sales for the products and services can be improved. Essential market information includes analysing the changing needs and preferences of the customers, availability of different types of products in the market, and preferential changes of the buyers. Research activities analyse the changes in the market, which is important for developing new products and selling the same to the clients (Thomso n et al., 2005). Market research for demand of new products Product research is an important factor that helps in the development of new products for the clients. The stages involved in the process have to be analysed to evaluate the challenges involved with the process. Through his method, the key issues associated with the products can be identified and corrective steps can be introduced by the management. Initial research for the product helps in evaluating the concept associate with the development of new products. Noor Products and Waitrose proposed to introduce wide range of new products to the clients expecting quality food products. The preferences of the customers are analysed by evaluating the products available in the market. Developed concept for the product development is analysed to evaluate the steps expected to be followed for analysing the expenses expected to be incurred for developing the product. The process enables the management to design newer methods through which the changes can be implemented by the company for impro ving the product value (Zacchilli et al., 2009). The key factors associated with the customer preferences like the price and quality of the products are analysed in this process. Through such factors, the company develop and implemented effective marketing strategies that will help in reaching out to the clients. Analysis is done to find the features of the products, price variances, and willingness of the customers to pay price for the products and services. Essential information is collected by the researcher through surveys and contacting the customers. Collected information enables the management to design new method for increasing customer satisfaction level. Collected information about the products and services helps the company to develop and implement new ideas for promoting the services to the clients. Analysing customer based challenges Challenges associated with consumer expectations and preferences have to be analysed. This process enables the management to analyse the fundamental advantages associated with the process. The quality, performance enhancement methods, and the price are some of the features that are associated with the product improvement strategies. Customer value services provided but the company with added benefits. More benefits improve the decision making for the company, which is one of the core requirements for approaching the clients. Noor Products and Waitrose provide wide range of product options to the clients. While doing so, the management ensure to share appropriate information about the services with the clients. Details about the product quality, services, and prices are readily shared with the buyers (Whang et al., 2004). Benefits of the products are communicated through marketing process. This is one of the important factors that enable the management to introduce better methods that will help in increasing sales for the products. Marketing strategies helps the management to improve the product value, which is required for increasing sales. The company has adopted and implemented an effective product packing process, which provides maximum information about the ingredients on the package. This helps the customers in selecting the best product that would take care of their requirements. The product appearances have been improved as this helps in attracting the clients. Appearance attributes of the product has been take care of by the company. For this, the details about the products and services along with other necessary information have been shared with the clients. Designers perception about the appearance of the product, and the benefits associated with the same has been included in this process. Attempt has been made to increase the product value, which will highlight the service features to the clients (Wren et al., 2000). The packaging process and the method expected to be followed by the company is evaluated by Waitrose and suppliers. This is done for increasing the accuracy of the services and the product services intend to be provided to the clients. Designs are exclusively selected by the management as this would help in improving the visibility of the products and services to the clients. In order to cope with the challenges existing with the product launch, the management of the company distribute the samples to the clients. This is done to get an approval about the quality and price which is necessary for improving the visibility of the products for the clients. Such factors help in increasing the visibility of the products and services for the buyers. The prime motive to adopt and implement an effective packaging material is to communicate with the potential buyers about the product features. The steps enable the management to improve the campaign process and hep in adopting and introducing better methods for increasing sales (Urde, 2003). Target market Through target market, the company can analyse the expectations of the clients, and new methods for improving the visibility of the products and services offered to the customers. The process includes analysing the below mentioned factors 1. Buying ability of the buyers Through this process, the expectations of the customers along with the willingness to pa price for the products are analysed. This helps in developing and implementing the necessary changes that would attract the clients towards the products sold by the company. 2. Education - Knowledge about the clients to invest in the purchase of ready meals are analysed. This would help in developing and introducing changes that are necessary for improving the sales and marketing strategies adopted by the company. Educated customers prefer to collect maximum information about the products and services, which is required for improving the visibility of the products (Wanjohi, 2009). 3. Gender - The product sold by the company will be useful for male and female customers. Food recipe are easy to cook and taste good. 4. Age The food products are tested and approved by the health authorities. This is one of the reasons; the product is suitable for clients of different age groups. 5. Geographical location The plan to sell the product and services to clients located in different locations. This is expected to increase the sales and visibility of the products for the clients. 4. Plan for diversify the product range The management had proposed to launch new products that would take care of the clients requirements in four different states in India. Customer expectations were analysed, as this helped the management in selecting the better option that would help in developing and introducing new products that could cater the requirements of the customers. Product diversification is a challenging task, which can be implemented through proper planning process. Product development process incudes analysing the issues existing with the product launch process. The best strategies are analysed for approaching the clients and convincing for the sales for the new products. Strategies developed and implemented by the company enables the management to analyse the existing products and design for new products that will take care of the clients requirements. Such strategies are required for introducing changes that are necessary for increasing sales for the products in different markets. Through target marketing, the management analysed the expectations of the clients. This helped in developing and introducing changes that is essential for product development. The present objective of the company is to adopt strategies for product diversification. This is required for adopting defensive approach, which highlights the objective of the company to increase sales for the products and services. Competition in the food industry is constantly increasing, and this has encouraged the management to implement improved strategies that will help in offering the best services to the clients. New products are developed to increase profit and goodwill for the company. The management has opposed to adopt offensive method, wherein the market opportunity for the new products can be analysed. At present, the company has concentrated to approach clients from 4 different states of India which are Punjab, Madras, Hyderabad, and Goa. Customer preferences vary from each other. Strategy to adopt diversified method for attracting clients from different markets is possible by implementing changes in the product that is intended to be launched in other states (Ramaseshan et al., 2002). Approach for reaching clients The approach selected by the company to highlight the service features to the clients is an important task. Existing products and its quality can be improved or enhanced. This includes changing the recipe as per the requirements of the customers from different states and providing more options to the potential buyers. Improved appeals for new version of products can be designed and implemented by the company to approach the clients. Awareness about the product and service details can be increased by sharing maximum information with the buyers. The process includes analysing the importance of developing new products and communicating the same with the clients. This will help in approaching new clients and convincing about the product quality. Sources The process of product diversification is essential and thus needs to be effectively planned. While implementing the changes the management has to analyse the expenses and time required for introducing the required changes. The product development has to be done internally, as this enables the management to analyse different options that would be available for implementing changes with the product sale. The process to distribute the products and services and effective methods adopted for communicating with the clients are some of the other factors that are considered in this process (Singh, 2008). In order to develop and implement new products for the clients, the management has to be analysing the expected strategy for marketing the products. Budget and the process expected to be followed for promoting the services are some of the important factors that helps in designing an effective method through which the product diversification plan can be undertaken by the management. New suppliers and distribution channel has to be identified by the management. This will help in developing and implementing the changes that are required for increasing the product value and costs. The process expected to be followed for increasing the production activities has to be planned and introduced by the management. This helps in selecting the best distribution challenge and network that would hep the management to increase the sales process. Risks analysis The risks involved with the process of product diversification have to be analysed. This helps the management in focusing on different factors that would help in increasing sales for the company. The challenges involved with the market growth and the methods that would be followed for overpowering the issues can be analysed. This will help in increasing the business performance for the company. Plan The plan for the business development and diversifying the products includes the below mentioned steps 1. Analysing the places where the product is intended to be launched 2. Developing new methods for promoting the service 3. Developing risk management plan, through which the products can be sold to the clients form different market 4. Analyse the level of competition existing in the industry (Stuart, 2002). 5. Communicate with the buyers about the features and services that is being rendered to the clients through the launch of new products and services Conclusion The marketing strategies and policies adopted by the company enables the management to increase the sales for the new products that is launched for the clients. It is necessary to plan the implementation plan, as this will help in analysing the changes required for attracting the clients. Changes within the organization have to be planned and introduced in the right manner. This will help in increasing the sale for the products and services offered by the customers. Preferences and expectations of the clients have to be analysed while designing ad introducing improved methods for increasing sales for the products. References Ahuvia, A. C. (2005). Beyond the extended self: Loved objects and consumers identity narratives. Journal of Consumer Research, 32, 171-184 Albert, N., Merunka, D., Valette-Florence, P. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research, 61, 1062-1075. Babin, B. J., Hardesty, D. M., Suter, T. A. (2003). Color and shopping intentions: The intervening effect of price fairness and perceived affect. Journal of Business Research, 56(7), 541-551. Bansal, H., Irving, G., Taylor, S. (2004). A three-component model of customer commitment to service providers. Journal of the Academy of Marketing Science, 32(3), 234-250 Brakus, J. J., Schmitt, B. H., Zarantonello, L. (2009). Brand experience: What is it? how is it measured? does it affect loyalty? Journal of Marketing, 73, 52-68. Broyles, S. A., Schumann, D. W., Leingpibul, T. (2009). Examining brand equity antecedent/consequence relationships. Journal of Marketing Theory and Practice, 17(2), 145-161. Carroll, B. A., Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Market Letter, 17, 79-89. Chen, F., Curran, P. J., Bollen, K. A., Kirby, J., Paxton, P. (2008). An empirical evaluation of the use of fixed cutoff points in RMSEA test statistic in structural equation models. Sociological Methods Research, 36(4), 462494 Christensen, L.T. Askegaard, S. (2001). Corporate identity and corporate image revisited a semiotic perspective. European Journal of Marketing, 35(3/4), 292-315. Chung, Yi-Chan Tsai, Chih-Hung, (2007). The Effect of Green Design Activities on New Product Strategies and Performance: An Empirical Study among High-tech Companies. International Journal of Management, Vol. 24, No. 2. Clark, Kim B. Wheelwright, Steven C. (2005). The Design build test Cycle for Effective Product Development. International Marketing Review. 11(1): 32-46 Cooper, R.G. and E.J. Kleinschmidt (2007). New products-What Separates Winners from Losers. Journal of Product Innovation Management. Vol. 4, No. 3, pp. 169-184. Davies, G. Chun, R (2002). The use of metaphor in the exploration of the brand concept. Journal of marketing Management, 18 Davies, G., Chun, R,. Kamins, M.,(2010). Reputation gaps and the performance of service organisations. Strategic Management Journal, 31, 530546. Einwiller, S . Will, M. (2002). Towards an integrated approach to corporate branding An empirical study. Corporate Communications: An International Journal, 7(2), 100-109. Eisenhardt, K. M., and Tabrizi, B. N. (2005). Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry. Administrative Science Quarterly. 40(1): 84-110 Esch, F-R., Langer, T., Schmitt, B. H., Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product Brand Management, 15(20), 98-105. Frei, J. R., Shaver, P. R. (2002). Respect in close relationships: Prototype definition, self- report assessment, and initial correlates. Personal Relationships, 9, 121-139. Gatignon, H. Xuereb J. (2007). Strategic Orientation of the Firm and New Product Performance. Journal of Marketing Research. 34(February): 77 99 Gil, R. B., Andres, E. F., Salinas, E. M. (2007). Family as a source of consumer-based brand equity. Journal of Product Brand Management, 16(3), 188-199 Goodwin, S. A., Fiske, S. T., Rosen, L. D., Rosenthal, A. M. (2002). The eye of the beholder: Romantic goals and impression biases. Journal of Experimental Social Psychology, 38, 232-241. Hawabhay, B.B., Abratt, R., Peter, M.(2009). The role of corporate communicaitons in developing a corporate brand image and reputation in Mauritius. Corporate Reputation Review, 12(1), 3-20. Hendrick, S. S., Hendrick, C. (2006). Measuring respect in close relationships. Journal of Social and Personal Relationships, 23(6), 881-899. Jones, R. (2010). Corporate branding: The role of vision implementing the corporate brand. Innovative Marketing, 6(1), 44-57. Kim, H., Kim, W. G., An, J. A. (2003). The effect of consumer-based brand equity on firms financial performance. Journal of Consumer Marketing, 20(4), 335-351. Koak, A., Abimbola, T.,  zer, A. (2007). Consumer brand equity in a cross-cultural replication: An evaluation of a scale. Journal of Marketing Management. 23(1-2), 157-173 Kowalczyk, J. Pawlish, M.J. (2002). Corporate branding through external perception of organizational culture. Corporate Reputation Review, 5(2/3) 159-174 Langerak, F., Hultink, E. J. Robben, H. S. J. (2004). The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance. Journal of Product Innovation Management. 21: 79-94 Moore, K., Reid, S. (2008). The birth of brand: 4000 years of branding. Business History, 50(4), 419-432. Morsing, M. (2006). Corporate moral brands the question of aligning employees. Corporate communications: An International Journal, 11(2). Nysveen, H., Pedersen, Per. E., Thorbjrnsen, H. (2005). Explaining intention to use mobile chat services: Moderating effects of gender. Journal of Consumer Marketing, 22(5), 247-256. Pappu, R., Quester, P. (2006). A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13(5), 317-329. Phau, I., Lo, C-C. (2004). Profiling fashion innovators: A study of self-concept, impulse buying and Internet purchase intent. Journal of Fashion Marketing and Management, 8(4), 399-411. Podsakoff, P. M., MacKenzie, S. B., Podsakoff, N. P., Lee, J-Y. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology. 88(5), 879-903 Ramaseshan B., Caruana Albert, Loo Soon P. (2002). The Effect of Market Orientation on New Product Performance: a Study Among Singaporean Firms. Journal of Product and Brand Management. 11(5): 399- 409. Schultz, M. de Chernatony, L. (2002). Introduction: the challenges of corporate branding. Corporate Reputation Review, 5(2/3) Singh. (2008). Customer Orientation and Performance: A Study of SMEs. Management Decision. 36(6): 385-395. Stuart, H. (2002). Employee identification with the corporate identity. International Studies of Management Organization, 32(3), 2844. Taylor, S. A., Celuch, K., Goodwin, S. (2004). The importance of brand equity to consumer loyalty. Journal of Product Brand Management, 13(4), 217-227. Thomson, M., MacInnis, D. J., Park, C. W. (2005). The ties that bind: Measuring the strength of consumers emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91. Urde, M. (2003). Core based corporate brand building. European Journal of Marketing, 37(7/8), 1017-1040. Wanjohi, S. C. (2009). The Standardization of International Marketing Strategies in Organizations: Some Research Hypothesis. Journal of Marketing. 17(8): 70-79. Whang, Y-O., Allen, J., Sahoury, N., Zhang, H. (2004). Falling in love with a product: The structure of a romantic consumer-product relationship. Advances in Consumer Research, 31, 320-327. Wren, Brent M., Souder, Wm. E. (2000). Market Orientation and New Product Development in Global Industrial Firms. Industrial Marketing Management, Vol. 29, pp. 601-611 Zacchilli, T., Hendrick, C., Hendrick, S. S. (2009). The romantic partner conflict scale: A new scale to measure relationship conflict. Journal of Social and Personal Relationships, 26(8), 1073-1096.